How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 03:57
People
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
What the Red Sox might do as the trade deadline approaches, and other thoughts - The Boston Globe
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Perception
UK has fingers in its ears over Trump’s defense threat - politico.eu
Good marketing is doing this well.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Processes
A Fifth Force of Nature May Have Been Discovered Inside Atoms - ScienceAlert
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product